What It Feels Like to Experience the F1 Las Vegas Grand Prix — And How Brands Can Meaningfully Connect With Fans During Race Week

There is nothing quite like Las Vegas during Formula 1 week.The city feels charged in a way that’s almost hard to put into words — a mixture of anticipation, motion, sound, and spectacle that wraps around every corner of the Strip. You feel it the moment you step outside your hotel: the crowds gathering, the roar of engines in the distance, the giant screens lighting up the night sky, the sense that the entire city has transformed itself into a celebration of speed.

Our team spent several days in the middle of that environment, walking the Circuit, passing through the hotels, and drifting from one unexpected pop-up to the next. It was impossible not to be swept up in the energy. What struck us most wasn’t just the scale of the race — it was how the entire city became a living experience for the fans.

You didn’t need to be sitting in a grandstand to feel like you were part of something historic.You could just be strolling past the Bellagio or cutting through a casino lobby and suddenly find yourself surrounded by fellow fans from around the world — all wearing their team colors, all sharing the same excitement.

Las Vegas Becomes a Global Community During F1 Week

F1 brings so many cultures, accents, and personalities together that the city feels more international than ever. You see families who have traveled across the world. Lifelong fans wearing vintage team jackets. First-timers experiencing their very first race. Groups of friends who came just for the atmosphere. And everywhere you go, people are trading stories — about the teams, the drivers, the season, the traveling, the city itself.

The race becomes the heartbeat of the weekend, but the city becomes the soul of it.

During a single walk down the Strip, you might stumble across:

• A racing simulator sponsored by a global brand.

• A spontaneous DJ set inside a hotel atrium.

• A lounge transformed into a team-themed gathering space.

• Fans cheering as practice sessions play on massive screens.

• A pop-up bar decorated like a pit wall.

It feels like the entire city is inviting you into the celebration.

The Hospitality Experience Elevates the Weekend Even Further

Las Vegas is built for entertainment, but during F1 week the hospitality takes on a different tone — one that blends luxury with adrenaline.

Restaurants create special menus inspired by the race.Hotels host curated viewing parties in spaces normally reserved for nightlife.Bars invent limited-edition cocktails named after corners of the circuit.Rooftops turn into mini fan festivals with panoramic views of the race lit by the neon skyline.

The beauty of Las Vegas during this time is that every resort seems to add its own personality to the race. Whether you’re inside a five-star hotel or simply stopping into a lounge to cool off, you always feel connected to the event.

Guests Are Searching for Moments, Not Just Access

As we explored the city, something became clear:fans are hungry for experiences that let them feel part of the race, not just spectators of it.

You see this in how often people stop to take photos, record videos, or share clips online. Fans want to capture the feeling — the energy, the environment, the once-a-year spectacle of seeing F1 cars tearing down the Las Vegas Strip under the glow of massive LED screens.

This is where the city’s pop-up activations truly shine.

Some brands created lounges where guests could watch qualifying together in a relaxed, communal space. Others built interactive racing displays that let attendees feel the speed for themselves. And every activation that offered a visual or interactive moment — big or small — became an instant magnet for fans.

These weren’t “marketing pieces.”They were memories.

This Is Where Thoughtful Technology Enhances the Experience

At several points throughout the weekend, we saw guests line up — not just for food or drinks — but for moments that let them step into the atmosphere in a more personal way.

This is where modern experiential technology naturally fits into the F1 environment.

Fans want to feel immersed.They want to commemorate the weekend.They want something that feels “Las Vegas meets Formula 1.”

That’s why interactive digital experiences — especially AI-driven visuals — felt so aligned with what guests were craving. Fans loved stepping into something creative, something themed, something that captured the energy of the race in a uniquely personal way.

And venues loved it because it didn’t disrupt their décor or require massive staging. The city thrives on efficiency and spectacle, and these modern activations provided both.

Why F1 Las Vegas 2025 Will Be Even More Experience-Driven

If 2024 taught us anything, it’s that visitors want more than a view of the cars.They want:

• a story they can take home

• a memory they can capture

• an experience that feels tailored to the moment

• something that plugs them directly into the race atmosphere

As Las Vegas prepares for F1 2025, every hotel, brand, casino, and hospitality partner has an opportunity to help create these moments — not through gimmicks, but through meaningful, visually stunning, guest-driven experiences.

And with the explosion of AI technology, immersive photo-driven moments are becoming a natural extension of what fans already seek:a way to hold onto a weekend they’ll never forget.

Final Thoughts

The Formula 1 Las Vegas Grand Prix is more than an event — it’s a full-city transformation where every visitor becomes part of the story. Whether you’re cheering from a grandstand, watching from a rooftop, or simply walking the Strip surrounded by fans from around the world, the energy is something unforgettable.

For brands and venues, the opportunity is just as unique.F1 week brings together one of the most passionate and globally diverse fanbases in the world — and the city offers endless ways to connect with them through immersive experiences, modern technology, and memorable visual moments.